2020中国电子商务大会发起《直播电商行业自律倡议书》-其他
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2020中国电子商务大会发起《直播电商行业自律倡议书》-其他 据9月5日消息，2020年中国电子商务大会上，来自阿里巴巴、京东、拼多多、快手、胡同王、美团、网易、宏绪、苏宁、唯品会、思宇旅游网的企业代表。
据悉，“2020中国电子商务大会”于9月5日至9月7日在北京国家会议中心隆重举行。此次大会由商务部、北京市人民政府主办，商务部电子商务和信息化司、北京市商务局主办。大会以“共建共赢”为主题，国际代表、产业组织、荣军企业、权威专家汇聚一堂，深入探讨新的时代背景。推动电子商务新技术新模式带来的技术和生活、文化与消费、数字与实体深度融合，努力推进共建开放、合作、合作。
具体内容如下：
直播电商行业自律倡议书
近年来，直播电商发展迅速，在引导居民消费、促进灵活就业、帮助消除贫困方面发挥了重要作用。为了促进直播电商的健康发展，以新的消费满足人民大众对美好生活的新期望，在商务部的组织下，作为直播电商行业各方面的主体代表，启动了以下计划：
第一，坚持以人为本的经营理念。向直播电子企业提供技术服务、信息公开、交易撮合或网络营业场所的平台经营者，应制定健全的平台规则，加强播音员准入审查，制定播音员带行为规范。商家要严格履行产品质量责任，加强服务规范，提高产品质量和服务水平。主播要全面、真实、准确地公开商品或服务信息，充分履行服务合同，直播内容要符合建设社会主义精神文明和弘扬中华民族优秀传统文化的要求。各方面主体应积极加强联系，及时妥善处理消费者诉求，为消费者创造安心舒适的消费环境。
第二，坚持合法的合规经营规范。主播、平台经营者及商家要认真遵守《直播电商行业自律倡议书》 《电子商务法》 《产品质量法》等国家相关法律规定，履行义务，承担相应责任，自觉接受监督，积极配合相关监督执行活动。各方面主体要诚实守信，杜绝信炸、数据造假，自觉树立良好的经营价值观，维护公平竞争的市长/市场秩序。平台经营者应采取技术措施，保障直播内容的合法安全，做好知识产权保护。
第三，坚持创新带动的发展基调。各方面主体应加强5G、人工智能、大数据等数字技术应用创新，优化产品供应，加强准确匹配，创造消费需求。加强直播电商产业链建设，开通设计研发、生产制造、仓储物流、品牌营销等全渠道资源，促进网上上上下游深度融合，促进传统产业质量提高，促进产业链上下游合作发展。
遵纪守法、诚信果断创新是行业坚定成功的基石，让我们携手促进直播、电子、商业界持续健康发展，为引导新消费、释放新量做出贡献。(莎士比亚，温斯顿，诚实)。
self-discipline initiative for live streaming e-commerce industry
In recent years，the live streaming e-commerce has enjoyed rapid development and played an important role in boosting consumption，Promoting
I . adhere to people-oriented operation idea . platform operators providing technical services，发行说明，Matching transactions or online build
ming anchors.Vendors should take full responsibility for guaranteeing product quality,strengthening service standards,and improving product quality and service.Anchors should fully,truthfully and accurately disclose information of products or services,fulfill service agreements,and ensure that live streaming content meets the requirements of building a socialist spiritual civilization and promoting excellent Chinese traditional culture.All parties should strengthen communications,promptly handle consumer complaints,and create a comfortable consumption environment.II.Adhere to legitimate business principle.Live streaming anchors,platform operators and vendors should sincerely abide by relevant laws and regulations,such as E-Commerce Law,Law of the People's Republic of China on Product Quality,and Law of the People's Republic of China on Protection of the Rights and Interests of the Consumers,ect,fulfill their obligations,assume responsibility,accept supervision,and actively cooperate with supervision and law enforcement activities.All parties should be honest and trustworthy to avoid purchase order and data fraud,establish good business values and maintain a fair and competitive market order.Platform operators should take technical measures to ensure the legality and security of live streaming content,and protect intellectual property rights.
III.Adhere to innovation-driven strategy.All parties should strengthen the application and innovation of digital technologies such as 5G,artificial intelligence,and big data,optimize product supply,improve precise matching,and create consumer demand.Efforts should be made to strengthen the live streaming e-commerce industry chain,integrate all resources such as design,research,manufacturing,warehousing,logistics and brand marketing,promote the integration of online and offline,improve the quality and efficiency of traditional industries,and boost the coordinated development of both upstream and downstream industry chains.
Legitimacy,integrity,and innovation are cornerstones for the development of the industry.Let us join hands to promote the sustainable and sound development of live streaming e-commerce,and endeavour to lead the new consumption and unleash new growth.
